“I really wanted to dispel the myth that southern houses are all decorated and delicate with roses and floral wallpaper,” says photographer Alyssa Rosenheck. This was the concept behind The New Southern Style, her debut book released today, in which the photographer visits a myriad of designers and trendsetters who see traditional notions of Southern style redefined.
Of course, this redefinition goes beyond interior design: the South has a troubled relationship with its cultural history, which is being reexamined now as never before. Part of Rosenheck’s mission was to reshape the southern style to be more diverse and inclusive. Peralatan Rumah Tangga
“I have my roots,” says Rosenheck, who grew up Jewish in Oklahoma and can remember the local KKK who broke into her family’s yard and left a swastika engraved on the fence. “I want to see more substance and culture in a niche that really celebrates style, but is also very homogeneous. So that’s really the genesis of this project.”
It is also the result of a very personal journey for Rosenheck, who found photography after leaving a corporate career following a cancer diagnosis at age 30. “Looking back, I understand that my 20s and 30s, from a place of fear, were trying to do things a certain way, which is why my life lacked so much color, I was successful but it meant nothing to me, “he reflects. “It was almost like he was living life not for me, and then when I got the diagnosis, he woke me up and literally got me inside for the first time and wonder what I wanted.” . “
By taking up photography, Rosenheck found more than just a career change. “I was building a business that really started as a passion and I started getting clients organically. They were taking risks with me and I intuitively walked into their homes, which is very personal.” House Furniture Solution
It is the creative connections he forged through these shots that served as the basis for the book. “There’s a great synergy in that because I think we’re stronger together. I feel like there’s a creative mindset that we’re all on our island, but there’s enough room for everyone to be successful,” says Rosenheck. “And we are truly stronger together when we encourage each other. The new southern style is based on cultural change; it’s about humanizing and honoring our differences through the lens of creativity.” Perlengkapan Rumah Tangga
In the book, readers will see the homes of familiar creatives, such as Bobby Berk and Leanne Ford, as well as new faces, including poets, chefs, shop owners, photographers and more. They will also take a look at Rosenheck’s space, which serves as a physical manifestation of many of his ideas on the new southern style. In time for the book’s launch, she opened her home at House Beautiful. Take the tour below.
“I spend a lot of time in our living room; that’s where people really come when I’m here,” says Rosenheck. As such, he wanted the space to be warm and inviting, while remaining true to its cleaner sensibility. “I have layers with the same shade,” he explains. “So my walls are the same color as my cabinets and they’re this kind of creamy white. I chose linen fabric to match the wall and then I have another layer on top of the panels.”
Against this more neutral backdrop, the art in Rosenheck’s house takes center stage, and that’s how she likes it. “And as a photographer, such a visually sensitive person, I need a negative space in my home. I love to add character, personality and touches of color to my artistic choices,” she explains. “Art is my personal collection and that of many of my friends, which was really beautiful. So every piece of art I have in my house is like a memory with a timestamp.” In the living room, an abstract piece by Kayce Hughes hides the television. Property New
“I love green in the kitchen,” says Rosenheck. “It gives a lot of life and personality to space and freshness.” Here, too, you’ll notice an attention to texture and craftsmanship. “One of the easiest ways to elevate any kitchen (I’m so tired of seeing cutting boards in a backsplash) is art,” she says. “Supporting art in your kitchen is the fastest way to elevate it.”