Although today it seems that each paint color has a very lively and designated Color of the Year (in this case, here, here and here), no company makes it a bigger show than Benjamin Moore. Last year, the brand took over the iconic Four Seasons billiard room to reveal the Metropolitan AF-690; The previous year was the Hot AF-290, presented with great applause for no less than the Frank Lloyd Wright Guggenheim Museum. Tonight, the company went to Skylight Modern in New York to reveal the latest news: First Light. Real estate property
Do you think this tone is vaguely familiar? It makes sense: it falls within the group of generally soft pink tones that have gained notoriety in recent years because of their popularity between the ages of 25-35. Yes, millennial rose. As Andrea Magno, Benjamin Moore’s color and design expert says, however, this tone is a bit cooler, which makes it more flexible.
“It’s a very soft type of blusher,” Magno told House Beautiful in the official revelation. “It has a small blue hue, so it is not a peach pink, which means it can work in any type of room, hot or cold.”
In fact, Magno encourages owners not to think of First Light as pink, but a new type of neutral. “It’s one of those colors that is the perfect backdrop for anything,” he explains.
And, as it seems to be most of the world, Magno and his Benjamin Moore team ended up bored. “We have been in the neutral zone for a long time and we love neutrals, but we believe that people are ready to give color to the home.”
This prediction is in line with our own predictions about the emergence of a more colorful, eclectic and even bold style at home, whether it takes the form of maximum maximalism, Victorian awakening or the very excited Grandmillennial style.
After all, says Magno, a pale blush like First Light is the perfect way to bring color to the house in a subtle way. “It’s a good first step,” he says. “It’s a safe color for people who aren’t sure and it’s surprisingly adaptable.” See you later, beige, it seems that pink is here to stay.