Some people have a relationship of hate and love with visible logos, think of Louis Vuitton bags, Hermès blankets and Diptyque candles, but everyone can agree on the undeniable factor of these architectural concepts inspired by the brand by the Polish designer Karina Wiciak Based on the forms of known brands, the founder of Wamhouse Studio has created representations for four modernist residences that re-establish their two-dimensional lines in three-dimensional structures joined by glass and steel. Real estate property
“The idea came to me by accident,” Wiciak recently told Dezeen’s design blog. “One day I just saw a building in the logo. Then I thought other logos are also of great inspiration. I designed them for my pleasure, so it was somehow fun for me.”
Powered by the falling bars of the now iconic Adidas logo and called Trihouse, the first of the series is a four-story structure that uses the negative space created by the symbol’s concrete strips to house open volumes of glass that blur the line between The interior and exterior.
The Chevrolet Bowtie logo provides the framework for the second concept, Crosshouse, a two-story property located on the water (accessible only by boat) and featuring a voyeuristic glass facade.
Another car manufacturer was the inspiration for Rhombhouse, based on the Renault era Deco diamond logo and resembling an imposing vertical profile structure in enameled concrete. The geometric brand of the Japanese car manufacturer Mitsubishi inspired the final concept, Pyrahouse, which features a pyramidal shape and triangular windows that reveal white and airy spaces.
For now, this is just an impossible dream, but hopefully someone will make an effort to make these sophisticated visualizations. And that copyright isn’t a problem.